Interviews analysed

Multiple interviews were analysed, with the casual nature of 'its nice that' being emphasised.

Interview with new UK Vice.com editor Jamie Clifton by its nice that 

Questions asked 

• Congrats on the new job! So what kind of editor do you want to be known as?
• What are your plans for the future of Vice.com?
• What’s your approach to the visual aesthetic of Vice, and do you want to change the design, art direction or photography? Who are your favourite creatives to work with?
• What makes a perfect Vice story, in your opinion?
• What can we expect in the coming months?

AIGA Portland's interview with Paula Scher 

Questions asked 

• You have the unique perspective of having watched the design profession largely grow up and come into its own. How has the role of designers changed over the past few decades?
• Following up on that idea, there is a huge push for designers to be proficient in the newest technology, but what role should traditional design training play when compared to the ever-growing list of software requirements by employers?
• We’re surrounded and inundated by social media and the dilemma of being “always on”. Do you have any tips to achieving balance between being connected and “going offline” in a designer’s day-to-day life?
• You’ve designed identities for some of the most famous companies and organizations in the world. How do you keep things fresh when approaching a new identity project?
• The need for distinct and clear identity design is more important now than ever before. How has identity design changed/evolved in recent years?
• How can an organization stand out from the visual “chatter” of an ever-growing list of emerging and competing brands?

The Great Discontent's interview with Sagmeister

Questions asked 

• Describe your path to what you’re doing now.
• A few minutes ago, before we began this interview, you mentioned that you started your studio out of your apartment?
• A few minutes ago, before we began this interview, you mentioned that you started your studio out of your apartment?
• That is personally interesting to me because Ryan and I are working out of our apartment right now after going out on our own full-time in January. How long did you work out of your apartment before you moved into a studio space?
• Agreed. So, going back a bit farther, was creativity part of your childhood and were you encouraged in those types of pursuits?

My thoughts 

From conducting this research it became evident to myself that interviews in which contained a 'relay' effect were most effective, as you are able to read the interview as if it is a conversation. It is also evident that the interviewer in these cases knows extensive details about the consumer and thus this must be highlighted within my interview. It was also found effective when the interviewer asks a new question in relation to something the participant has just said. 

When discussing this with John he suggested that I should stick primarily to 5 questions, in which can be expanded upon.