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Before completing my own self-branding, Erin, a photography student, had asked me to develop a visual identity for her, envisaging her as a bold, impactful photographer with mass potential. As at this stage I had little experience completing branding and knew Erin was reliable, the project was undergone. This offering a potential branding piece towards my portfolio.
Originally intended as an Extended Practice brief, the project entailed a variety of deliverables. These deliverables were discussed with Erin from the original set brief.
Erins original brief
Discussing the deliverables in a higher context it was decided that a range of promotional material would be developed for Erin including business cards, a zine, a cv template and a mini portfolio zine. Unaware to me at the start of the brief, Erin had already previously developed a logo for herself as well as a set colour scheme.
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The pre-existing materials in which Erin had selected did not specifically appeal to myself as I did not believe it truly represented her as a professional photographer. In conjunction to this, myself and Erin discussed her pre-established branding, with Erin suggesting that it fully represented herself. As a result of this, I completed the branding as I felt that not finishing the project due to design objectivity would be unprofessional.
Using Erin's branding as a guideline, I developed a range of deliverables in which best displayed Erin's photography work. Small alterations were made in discussion with Erin in order to produce a piece of branding in which she felt truly represented herself.
Although Erin herself was highly pleased with the final outcome, I personally do not believe that it is a strong body of design work. This opinion is based on the fact that the branding does not showcase Erin as a professional photographer but rather so a student. As a result of this, it was decided that this brief would not partake as an Extended practice brief nor a portfolio piece, but rather to be recorded on my ppp blog to showcase the issues in which arise when developing work for a client.
When discussing this further with a tutor they suggested that when completing paid work in the future if you do not like the final outcome then you do not have to associate yourself with it or record it within your portfolio/website.
When thinking about how this brief has influenced my practice it is evident that often the client may go against your advice and guidance, resulting in visuals in which you are not fully satisfied. If this occurs you are well within your rights to disassociate yourself with the work and do not have to showcase it within your portfolio.
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