Logo book research

The following blog post outlines research completed into logotypes. 

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When thinking about a logo for myself, research was undergone into the structure of pre-existing logotypes, allowing myself to gain a better understanding between the varieties available (logotypes, logos, monograms and ciphers).

Information was gained from Logotype by Laurence King

Monogram Logo: Monograms & Ciphers 

Monograms have two or more letters in which one letter forms part of another. Ciphers contain two or more letters interplaced, which are not dependant on each other. 

A logo is a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark.

Logobook, Ludovic Houplain

The book expressed visual representations of how a range of logotypes can be developed and constructed, this aiding me to create some of my own visual examples.