Stamp of approval

Thinking specifically about who I am as a designer and my ethics, I began to think of my logo as a sort of stamp, a stamp of approval. So many designers end up throwing their name towards meaningless design, which sometimes may even be damaging to the environment or even people. As an individual I will not be labeling myself to any brand in which does such things, as I will not be a contributing factor to it's growth.

The minimal nature of this design is what makes it so successful. The single initial used creates an enigma, one in which is resolved on the reverse of the business card. The typography has been altered to suggest the designer's personality traits. The pure usage of typography would suggest that the designer is specialised within this area, I may consider a similar approach when developing my own designs in order to express what forms of design I am interested in. 

Initials can be projected in multiple ways in order to device different personality traits. Curved edges appear friendly whereas harsh straight lines exhibit power and professionalism.  I must be aware of this when developing my own designs. 

The modernist approach to this logo is highly effective as it not only portrays the designer themselves but also the style of art in which they are interested. I personally favour modernist designs and would really like to push this further within future projects, so this may be an area in which to explore.

Manipulation of type can effectively convey multiple messages. For example the first design would resemble that of A & A working collectively together, in a tight nit studio, whereas the second image would convey speed and durability. 

Script type conveys personality in a creative manner. It is also somewhat personal and thus exhibits a friendly atmosphere. Developing my own script type or even personalising one may be an effective way in which to create personal touches towards my logo.