Colour trends 2018

Pinks 

Design by katerina k. for Bitter Fit

• variety of hues available 
• highly impactful (pink on pink) 
• stronger pinks can imply power
• gradients added (apply to the previous blogpost) 
• strong colour combinations
• pink and red combinations 

Metalics as neutrals 

• metallics and foiling may be used to add quality towards a product 
• makes the product seem 'upper class' 
• works well with line illustrations 
• metallics on a dark background is most effective 
• works well on a range of mediums  

Bold (CMYK)

• Bold colours create impact 
• in a block colour situation they can be highly effective 
• works most effectively when combined with other block colours 
• visible from a distance 

Pantone colour of the year

• Pantone colour of the year is often a theme in which people mimic 
• Ultra Violet is highly pertinent
• other colour combinations 
• could this be used as a block colour?