Research: logos

In order to inform my own, personal logo a broad research was conducted into pre-existing logos, formulating what is effective and what is not.
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• typeface follows 
• one tone allows for easy alterations 
• heavy stroke width, ensuring the logo stands out

• combining letters 
• showcases the individual's skills 

• two variations showcasing initials and a name logo-this is highly effective 
• black-ensures that the outcome will work on a variety of backgrounds 

• think lines showcases a sleek, presise nature
• bold colour palette-engages the consumer 

• first name-not too formal yet showcases your individuality 
• contemporary type-showcases a modern designer 

• embodies contemporary design trends
• easily transferable on a range of platforms 

Summary

From completing this body of research it became evident that initial logos often feel impersonal, not offering the consumer to engage with your full name. As a result of this, my full name will be expressed in the branding.