Sunday 13 May 2018

Self branding research

This blog post outlines key designs in which may influence my self-branding. This largely focuses upon aesthetics and structure.




  • overlapping-contemporary design trend 
  • strong colour pallete
  • white text is difficult to read
  • large letterforms are effective 





  • explores variation-keeping the consumer engaged
  • hand rendered type relating to the creatives practice 
  • soft, feminine colour palette 



  • yellow, black, white combination relates to contemporary design trends 
  • a range of deliverables keep the design exciting-more likely to engage a future employer 



  • screenprinted-relates to the individual's practice 
  • neon colours-stands out 
  • again variation is key 







  • debossed-creates a bespoke design 
  • clear information is expressed
  • white-clean and clear

  • minimal design 
  • an enigma-engaging-makes the consumer want to learn more
  • bespoke typeface-makes the individual stand out 



  • block colours and block type-highly effective 
  • brown paper-appears environmentally friendly


  • colour variations, showcasing diversity



  • logo encapsulated
  • simple black and white-can be altered easily






  • overlay effect relates to contemporary design trends
  • strong, bold typography appears effective 



Visual research promoted ideas of aesthetics, showcasing strong deliverables. As appearance is highly commented upon within the creative industry, it became evident that the aesthetical presence of the branding should be highly effective.

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