Self branding-creative pack

Collating all physical materials, a pack was devised in which promotes myself as a professional creative. Contained in an envelope, my cv, stickers and business card were distributed to selected studios. This made me stand out from the mass in which apply for jobs via Indeed.

Although this method was effective and gained responses, it was decided that further packs would be made, employing a 'food bribery' tactic, made apparent during my placement.

Feedback gained suggested the following:

• create a physical pack that contains all relevant materials (personalised pens etc)
• explore food bribery-sweets? 
• ensure that the boxes are cheap to manufacture. 

In relation to this feedback, the following outcome was developed. 

• situated at A4, the box allows my cv to lay flat 
• 'sweet bribery' was employed, with the box being filled with sweets. 
• The pack contained all relevant materials (cv, business card etc)
• It was decided that personalised pens etc would not be employed, as they feel highly commercial. It was also highlighted that by including a range of sweets, all members of the studio will be able to share them. This gaining myself a range of contacts.
• A variety of sweets have been employed, ensuring that some are vegetarian/vegan-friendly. 

At this stage, it became apparent that due to the top opening mechanism, the cv would not naturally be removed from the packaging, showcasing a naive design flaw. In order to resolve this, another pack was developed. 

• Showcasing a range of materials, this pack provides an interesting engagement with the creative industry. 
• The recycled box was selected in order to showcase that I am a designer who is environmentally conscious. 
• with the box being scaled at C5, and opening at the top, the consumer is much more likely to engage with the cv, being impressed with the outcome. 
• Stickers were added to the outside of the box in order to initially employ my self branding. 

With each pack only cost 5.00 including postage, it was decided that this was an effective method. 

After sending the final variation to selected studios, it became apparent that a lot more responses were made. As a result of this, this will be my future pack of choice when applying to creative studios. 

Opportunities gained: 

From completing this action, I have gained a placement at George, Asda. Taking place after university, this will offer me a great knowledge of product design. I also have talks with Gorilla, and Vast. For this, a physical portfolio will be printed.