When taking my designs to the crit a
variation of responses were correlated. Firstly it was suggested that to use a
typeface in which I hadn't created/manipulated wouldn’t be a personal approach,
and thus lacked originality.
When discussing the selected typefaces
it was suggested that the first was much more artistic that the others due to
the delicate curves and exaggerated x height. The second typeface seemed to
derive a negative approach due to its ridged nature and unnatural stoke width
combinations.
The modernist approach was applauded as
it followed a basic design structure in which would be recognisable to all creative
professionals.
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