After developing the typeface I then began to explore approaches in which involve shapes. As I wanted the design to appear within a stamp format, I felt that it would work most successfully to place the design with a shape. The straight edged logos appeared to maintain stability, strength and professionalism although I felt that they lacked the flowing nature in which the typeface expresses. Whereas the circular approaches projected a more positive message. Using a circle in a logo suggests community, friendship, relationships. Rings have an implication of marriage and partnership, suggesting stability and endurance. Curves on any sort tend to be viewed as feminine in nature, a factor in which I wanted to contain within my own branding.
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