Sunday 6 March 2016

Helvetica-why?

I decided upon Helevtica as the second typeface for that for body copy due to its minimal nature in which will not distract from my work. As Helvetica is arguably the most famous typeface in the word, it is also highly recognisable and thus conveys trust, trust within myself and my work. Due to the simplicity of Helvetica it also has no cultural indicators, in which allows me to be a universal designer.

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