Stock is highly important as even strong design can appear weak if not produced using the correct stock. As the poster is double sided it must be ensured that the paper is not transparent as this will make the design seem immature. The heavier the stock, the more expensive a product feels and thus this must be brought to mind, although as this will be placed upon glass the weight must not be too heavy, as the poster will drop.
The poster was printed upon a 200 gsm matt stock, as matt is currently a large trend I felt this appropriate. Unfortunately, as the double sided printer slots were full, I had to print at drop in meaning only one copy could be developed.
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